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August 26, 2015 |
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For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon.
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Earning An Audience With Great Content Marketing
Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product. Michael Brenner of NewsCred shares top content marketing tips.
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The Future of Marketing Automation
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen marketing automation systems learn from every step of the sales process.
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Tractor Supply Takes Farm Life on the Road
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
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B2B Multichannel Lead Nurturing: Special Report
B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges. Learn more in this Chief Marketer Special Report.
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Capturing the Promotion Power of Monthly Statements
Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.
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3 Must Dos When Marketing to Millennials
Want connect with Millennials? Here's three essential tips to keep in mind when trying to reach this powerful audience—and capture their buying power.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Bookspan and Metal Center News.
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| Job Opportunities |
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Marketing Manager
IMTT, (International Matex Tank Terminals), Bayonne, NJ
Product Marketing Director
Inovalon, Inc., Bowie, MD
Trade Marketing Manager
Caudalie, New York, NY
Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID
Membership & Marketing Manager
Girl Scouts of Connecticut, North Haven, CT
Channel Marketing Manager - Distribution
EMC, Denver, CO
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From Fickle to Faithful
Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement. These updates keep loyalty members both faithful and active and out of the grips of competitors. Even more importantly, it’s all in line with what loyalty program members say they want from the programs.
2015 Global Data-Driven Marketing Survey: Progressing Toward True Individualization
This 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience.
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| The Chief Marketer Network Source Directory |
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