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August 19, 2015 |
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Reinventing the 360-Degree Customer View
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think instead think about a spiral when trying to envision your customer lifecycle. Here's why.
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The 5 Symptoms of Bad App Marketing
A great marketing app provides an experience that customers truly love. But unfortunately, many app marketers are still struggling to bring together the right insights and systems to give that to their users.
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How Companies Are Marketing with Virtual Reality
Virtual reality will grow into a $60 billion business over the next 10 years. Want to get on the cutting edge? Here’s some interesting examples of companies using virtual reality as a marketing tool today.
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7 Reasons to Market to Baby Boomers on Social
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders. So why do only 5% of ad dollars target older consumers?
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Personalizing Email With Dynamic Content
Want to engage your email readers? Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
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4 Steps to Mastering the Customer Experience Pathway
Everyone wants to get inside their customers' heads and figure out what they really want from their brand. Interviews, installation ride-alongs and focus groups can help you create a customer experience pathway.
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From Fickle to Faithful: Special Report
Enrollment in loyalty programs may be up, but participation is declining. Learn how marketers are updating their programs to increase participation and engagement in this exclusive Chief Marketer Special Report.
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Chief Marketer Listline
Each week, Chief Marketer and NestMark present a selection of files new to market. Lists featured today include Mom365 and Logos Bible Study Software.
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