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Chief Direct Marketer August 12, 2015
Cultivating B2B Customer Loyalty
Chief Marketer recently chatted with several featured speakers at this month's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers.
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SPONSORED BY:
How to Transform Your Customer Engagement Strategy
Are you connecting with the right audiences, at the right time? Learn how to capitalize on real-time data for better customer engagement in a free live webinar today.
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Video Tech Close Up: Special Report 
Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly. Learn more in this Chief Marketer Special Report.
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3 Things the Travel Industry Can Teach Marketers
As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market? And what does this mean for marketers?
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Chief Data Marketer

Is Your Logo the Right Color?
This infographic shares research and brand examples on the importance of color when it comes to creating your brand's logo.
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Making Your Customer Engagement Strategy More Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
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We Want to Know! What's Your Favorite Marketing Tech? 
So, what marketing tech applications can you absolutely not live without? Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include the Penton Aviation Masterfile and Health Plan Quest.
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Job Opportunities

Marketing Manager
IMTT, (International Matex Tank Terminals), Bayonne, NJ

General Manager / Marketing Director
Welch's, Concord, MA

Trade Marketing Manager
Caudalie, New York, NY

Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID

Senior Marketing Manager
Grace Beauty LLC, New York, NY

Channel Marketing Manager - Distribution
EMC, Denver, CO

Related Content

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age.

30 Seconds or Less—How Marketers Can Reach the Distracted Consumer
This report provides a statistical profile of today’s distracted consumer and examples from leading brands, followed by actionable tips for effectively communicating and converting this new type of consumer. Infographic also available.

 
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