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July 27, 2016 |
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Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers.
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How to Deal With the Nice Guy Client
Nice guy clients can be easy for agencies to worth with, but the fact that they don't speak their mind could mean they're secretly unhappy with the relationship. Here's why that's dangerous.
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Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel Comics are connecting with fans and building communities online.
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The Essential Role of B2B Content Marketing
Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.
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3 Ways to Boost Your Facebook Marketing
In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services. Learn three ideas for improving your Facebook marketing.
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Appreciating the Wisdom of the Right Cross Device Data Set
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
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How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
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Case Study: The Montejo and Mana Case Study
Mexican beer brand Montejo wanted to connect with its millennial consumers. Cardenas Marketing Network created a memorable and immersive experience for the brand by integrating it into the popular Mexican rock band Mana’s American tour, that fostered an athentic taste of Mexico at every tour stop.
Case Study: Valvoline
TSMGI developed a campaign for Valvoline that featured a partnership with Hendrick Motorsports and two of NASCAR’s most popular drivers—Dale Earnhardt Jr. and Jimmie Johnson, which drove incremental retail revenue.
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