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Chief Direct Marketer July 13, 2016
4 Musts For Influencer Marketing
Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.
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SPONSORED BY:
Reach Highly Responsive Prospects w/ Wolters Kluwer
Contact Elizabeth Jackson at 847.492.1350 X318
The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
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SPONSORED BY:
Offline and On Point
Direct Mail is alive and well as part of an integrated B2B marketing strategy. Download the special report today!
Understanding How Macro and Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces shaping the behavior of their audiences to drive innovation and sales.
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How VoIP Can Help Marketing Attribution
One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Accurate Reporting Still a B2B Lead Nurturing Challenge
Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.
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Knock Down Silos to Map the Customer Journey
The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.
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B2B Direct Mail Tips & Trends: Special Report 
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.
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Chief Marketer Listline 
Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Women's LeaderShip Exchange and TheCuteKid.com.
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Job Opportunities

Sr. Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Unit Marketing Coordinator
Sodexo USA, PHILADELPHIA, PA

Senior Marketing Manager
MOSAIC Homes, Vancouver, Canada

Assistant Professor of Marketing
Murray State University, Murray, KY

Full Stack Developer
Hughes, Superior, CO

Product and Solutions Marketing Manager, Internet of Things
Cisco Systems, San Jose, CA
 
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Case Study: FedEx
Learn how Team Epic worked with the National Football League to develop a multi-year strategic plan that created a successful sponsorship portfolio for Federal Experess.
 
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