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Chief Direct Marketer July 29, 2015
Five Ways to Improve Brand Loyalty
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.
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Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
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Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” last week. What? You missed it? No worries—we've got you covered with a round-up of all the sharp toothed marketing tie-ins.
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What the New FTC Endorsement Guides Mean for Marketers
The new FTC Endorsement Guides have significant implications for brands  accustomed to incorporating consumer or influencer endorsements into marketing strategy.
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Chief Data Marketer

Data Optimization Tech Update: Special Report 
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before. Learn the latest trends in this exclusive Chief Marketer Special Report.
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The Top 10 Reasons You Need to Be at B2B LeadsCon
Will you be joining us at B2B LeadsCon next month in New York? Straight from the home office in Wahoo, Nebraska, here's the top 10 reasons you need to be at B2B LeadsCon.
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Rave About Your Fave Marketing Tech
We want to know what marketing tech you can't live without. Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.
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Chief Marketer Listline July 29
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Crazy Shirts and National Audubon.
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Job Opportunities

Product Marketing Manager - End User Services
Dell, Inc., Round Rock, TX

Commercial Marketing Manager - Oil & Gas Sector
Flowserve Corporation, Irving, TX

Trade Marketing Manager
Caudalie, New York, NY

Marketing Director
Bogus Basin Mountain Recreation Area, Boise, ID

Senior Marketing Manager
Grace Beauty LLC, New York, NY

Channel Marketing Manager - Distribution
EMC, Denver, CO

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5 Steps to Data-Driven Marketing
Becoming a “data-driven marketer” means really knowing your customers. This guide includes five informative mini-webcasts that will help you get your marketing initiatives on a successful data-driven track.

Is Your Marketing Headed Down the Right “Path”?
Marketers have been on a quest to obtain a single view of the customer journey – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates. Download the free report to learn what other businesses are doing to make their marketing applications work harmoniously together.

 
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