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Chief Direct Marketer July 23, 2015
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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SPONSORED BY:
Reach Highly Responsive Prospects w/ Wolters Kluwer
Contact Elizabeth Jackson at 847.492.1350 X318.
Q&A: Toni White of Synchrony Financial on Branding  
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team. Learn more in our exclusive Q&A.
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SPONSORED BY:
Are You a #B2B Lead Gen Ferrari or Big Wheel?
Take the quiz and find out. #B2BLeadsCon http://bit.ly/1dOeZb0
The Ups and Downs of Socially Conscious Brands
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
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Six Tips to Find and Utilize YouTube Influencers
YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
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Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
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Multichannel Strategies For Connecting With Customers
Learn how three major brands—Delta Faucets, Plum Organics and Coca-Cola— injected one unusual pathway along the multichannel roads they rely on to connect with consumers in an unexpected way in this special report
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Chief Marketer Listline  
Lists featured this week include National Jeweler and Professional Construction News.
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Job Opportunities

Product Marketing Manager - End User Services
Dell, Inc., Round Rock, TX

Commercial Marketing Manager - Oil & Gas Sector
Flowserve Corporation, Irving, TX

Chapter Marketing Manager
National Association of Corporate Directors, Washington, DC

Group Strategy Officer
Olson, Minneapolis, MN

Senior Marketing Manager
Grace Beauty LLC, New York, NY

Assistant Strategic Marketing Manager
Benefits Cosmetics, San Francisco, CA
Related Content

The Modern Marketer's Guide to Connected Customer Journeys
This whitepaper reveals the key issues faced by marketers in adapting to a customer-centric strategy, best practices and future trends, analysis and top tips on how to get the customer-centric strategy right.

Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer
In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior. Read this report for actionable insight into customer-centric marketing.
 
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