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Chief Direct Marketer July 16, 2015
Brand Development Research: 5 Pitfalls to Avoid
Online tools make it easier than ever to conduct research. But just because something is easy doesn't mean you're doing it right. Here’s five tips to help you create better research for your brand.
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Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
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7 Reasons to Work with Online Influencers
No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here's 7 best practices.
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Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Chief Data Marketer

Multichannel Strategies For Connecting With Customers
It's a multichannel world; are you keeping up? In this Chief Marketer Special report, discover how major B2C brands are connecting with customers and prospects in a multitude of channels, with a multitude of strategies. 
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Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential. Learn more at B2B LeadsCon.
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Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include BeliefNet and Countryside Publications.
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Job Opportunities

Product Marketing Manager - End User Services
Dell, Inc., Round Rock, TX

Commercial Marketing Manager - Oil & Gas Sector
Flowserve Corporation, Irving, TX

Chapter Marketing Manager
National Association of Corporate Directors, Washington, DC

Marketing Manager
Northwest Community Credit Union, Eugene, OR

Senior Marketing Manager
Grace Beauty LLC, New York, NY

Assistant Strategic Marketing Manager
Benefits Cosmetics, San Francisco, CA

Related Content

The CMO Solution Guide to Leveraging New Technology and Marketing Platforms
As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and the associated headaches. Here are CMO peer solutions and a collective perspective on how CMOs are tackling this issue.

Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.

 
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