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Chief Direct Marketer July 1, 2015
New Strategies in B2B Social Media
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.
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SPONSORED BY:
Results That Will Last - AC Business Media
Contact Elizabeth Jackson 847.492.1350– Ext. 318.
Special Report: Using Technology Solutions to Fuel Social Engagement
Technology solutions are making that process easier for marketing teams by automating the creation of content aimed at driving engagement, as well as allowing the creation of custom social audiences that are based off of existing CRM data that marketers already have.
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SPONSORED BY:
Cooking Up Results for Fundraisers, Catalogers and More!
For more info, contact Mary Ann Montalbano at 201.865.5800 x2204
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology.
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Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
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SPONSORED BY:
Changing with the Times
B2B direct mail and catalogs stays relevant with increased targeting.
Chief Data Marketer

Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
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Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
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Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
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Chief Marketer Listline July 1
Chief Marketer and NextMark offer a selection of files new to market.
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Job Opportunities

Marketing Manager
Ticket Alternative, Atlanta, GA

Product Marketing Manager-Giro-Goggles
BRG Sports, Inc., Scotts Valley, CA

Chapter Marketing Manager
National Association of Corporate Directors, Washington, DC

Marketing Manager
Northwest Community Credit Union, Eugene, OR

Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada

Strategic Marketing Manager
GE Transpotation, Springfield Central, NA
Related Content

5 Steps to Data-Driven Marketing
Becoming a “data-driven marketer” means really knowing your customers. This guide includes five informative mini-webcasts that will help you get your marketing initiatives on a successful data-driven track.

B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible in their decision-making process. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
 
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