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Chief Direct Marketer June 16, 2016
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.
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Octagon Takes Top Honors at PROMONext & PRO Awards Gala
Big wins for agencies and their stellar campaigns and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala this Tuesday in New York.
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Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Make Your B2B Brand a Priority
The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference this week in NYC.
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Chief Data Marketer

Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.
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Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
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Hiscox Takes a Risk With Revamped Insurance Branding
Hiscox needed to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers. Here's how they faced their branding challenge.
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Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.
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Job Opportunities

Consultant Product Marketing Manager
EMC, Marlborough, MA

Principal Product Marketing Manager
EMC, Marlborough, MA

Consultant Product Marketing Manager - ECS
EMC, Irvine, CA

Marketing Director, University Relations
Virginia Tech -- Virginia Polytechnic Institute, Blacksburg, VA

Customer Relationship Marketing Manager
Fred Meyer Jewelers, Portland, OR

Business Development & Marketing Manager
COWI North America, Seattle, WA
 
Related Content

Hear How Unilever and Philips Own their Customer Experience
Mina Seetharaman, global director, content strategy, at The Economist Group, and Chandar Pattabhiram, group vice president, marketing, Marketo, will unveil insights from top CMOs from new research from The Economist Intelligence Unit, including how brands can boost their profile by delivering a better customer experience through personalization and other techniques. Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

Sweeps Win Big in Digital
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.

 
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