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Chief Direct Marketer June 1, 2016
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but similar philosophies when it comes to email marketing. At the Gartner Digital Conference, they shared how targeted email has boosted ROI.
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SPONSORED BY:

Reach PennWell's Qualified Industry Leaders Proven to Grow Your Business
Contact John Ganis at 914.368.1024.
Improved Database Helps Golfsmith Boost ROI
Consolidating seven separate databases helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
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2017 PROMO Top Shops
Join the elite! Become a 2017 B2B Top Shop! We’re looking for the brightest, smartest and most creative promotional agencies!
How Bots Degrade the Marketing Tool Ecosystem
Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. More dangerously, they render critical business marketing tools ineffective.
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Hey You! Agencies in the Tri-State Area!
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges. Join us in NYC at PROMONext on June 14.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
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The ABCs of ABM: Getting Started in Account Based Marketing
Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.
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Is Your Agency a Top Shop? Apply Now!
Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes? Apply now for our 2017 list.
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Chief Marketer Listline  
In Listline, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Spokesman Review and Social 123.
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Job Opportunities

Product Specialist/Product Marketing Manager/Client Partner
Facebook, Inc., Menlo Park, CA

Senior Performance Marketing Manager
NetSpend, San Mateo, CA

SEO Marketing Manager
Coursera, Mountain View, CA

Marketing Manager
BloodSource, Mather, CA

Digital Marketing Manager
Kennedy Health Systems, Voorhees, NJ

Division Marketing Director
Cable One, Inc., Phoenix, AZ
 
Related Content

5 Common Digital Marketing Mistakes (And How To Fix Them)
Join us on June 8 at 2:00 pm ET, for this new webinar, where we uncover solutions to five common digital & optimization marketing mistakes many business are still making.

Campus Agency - Top Shops Profile
If asked who they are, “Campus” pretty much says it all. Their team eats, sleeps, and breathes college marketing – endelessly searching for breakthrough ways to engage the…To learn more download the Campus Agency’s full profile!
 
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