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Chief Direct Marketer June 3, 2015
Fear the Rise of the “Deletist” Consumer
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to new research from Aimia. 
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B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report from Stein IAS.
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Why You Should Use Beacons
Here's what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
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5 Tips for A+ Omnichannel Back-to-School Marketing
Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here's 5 tips to get you started.
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Chief Data Marketer

Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences, allowing marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
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PROMONext: Leaders in Promotional Marketing Conference
Join us on June 16 in New York, for PROMONext, featuring educational content you won't get anyplace else from top brand like Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.
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Are you a Top Shop?
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer files new to market. Lists featured this week include Crain's Business and Blaylock Wellness.
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Job Opportunities

Marketing Manager - Professional & Specialty Solutions-1500884
BASF Corporation, Research Triangle Park, NC

Product Marketing Manager-Giro-Goggles
BRG Sports, Inc., Scotts Valley, CA

Marketing Manager - Cereal
Bayer, Research Traingle Park, NC

Digital Marketing Manager
Davler Media Group, New York, NY

Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada

Marketing Director
Fordham Law School, New York, NY

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Definitive Guide to Engaging Content Marketing
Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered.

 
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