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June 24, 2015 |
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PRO Awards Winners
THE 2015 PRO AWARDS WINNERS ARE... The PRO Awards recognize outstanding promotion marketing campaigns! The awards, now in their 25th year, are the preeminent benchmark for excellence in innovation and creativity that produce stellar results.
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Dow AgroSciences Digs Deep to Engage Farmers
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. Dow used Twitter, not just to post messages but to gain insights from a broad base of customers.
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How to Post Relevant Content On July 4
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
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A Stolen Car + Allstate = A Great Branding Story
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
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How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
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B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
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Are you a Top Shop?
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!
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Chief Marketer Listline June 23
Chief Marketer and NextMark offer a selection of files new to market.
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| Job Opportunities |
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Marketing Manager - Professional & Specialty Solutions-1500884
BASF Corporation, Research Triangle Park, NC
Product Marketing Manager-Giro-Goggles
BRG Sports, Inc., Scotts Valley, CA
Chapter Marketing Manager
National Association of Corporate Directors, Washington, DC
Marketing Manager
Northwest Community Credit Union, Eugene, OR
Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada
Strategic Marketing Manager
GE Transpotation, Springfield Central, NA
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| Related Content |
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B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible in their decision-making process. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Personalization Trends: Connecting With Consumers as Individuals
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind.
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| The Chief Marketer Network Source Directory |
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