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June 18, 2015 |
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Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau. Here's why you should consider adding radio to your multichannel marketing strategy.
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Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
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Adapting to the New B2B Digital Normal
"The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15. Learn how millennials are changing the way B2B marketers need to engage prospects and customers.
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Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects. At BMA15, the brand outlined how it is connecting with potential clients at every stage of the buying process.
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Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
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Special Report: Using Tech Solutions to Power Social
Tech solutions are making helping marketing teams by automating the distribution of content aimed at driving engagement, and enabling the creation of custom social audiences based off existing CRM data. Learn more in this exclusive Chief Marketer Special Report
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BMA Round-Up: Engagement Online, In-Person & at the Game
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include American Chesterton Society and Touch of Eco PIP.
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| Job Opportunities |
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Marketing Manager - Professional & Specialty Solutions-1500884
BASF Corporation, Research Triangle Park, NC
Product Marketing Manager-Giro-Goggles
BRG Sports, Inc., Scotts Valley, CA
Marketing Manager - Cereal
Bayer, Research Traingle Park, NC
Marketing Manager - Digital
Powa Technologies, Roswell, GA
Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada
Marketing Director
Fordham Law School, New York, NY
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Marketers have been on a quest to obtain a single view of the customer journey – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates. Download the free report to learn what other businesses are doing to make their marketing applications work harmoniously together.
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