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June 10, 2015 |
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3 Steps to Better Digital Marketing Intelligence
It's 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives. It's time to focus on individuals if you truly want to connect.
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At Halftime, How’s Your Digital Marketing Team Performing?
Halfway through the 2015 game, are you happy with your digital marketing performance? Join us today at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating your digital marketing program.
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Have a Mobile App? Integrate Customer LTV—or Fail
Only 16% of people will try a mobile app more than twice before deleting it, according to Compuware. Learn the right way to gauge the true ROI of your mobile app investments.
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PROMONext: Leaders in Promotional Marketing Conference
Join us next Tuesday in New York for PROMONext, a day of great educational content you won't get anyplace else from top brand marketers like Ford, Johnson & Johnson, Heineken, Arm & Hammer, Snyder's-Lance and more.
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Chief Marketer Asks….What Matters Most in ROI?
How does your organization judge the ROI of their marketing investments? In this exclusive Q&A, we ask several top marketers what matters most in professional (and personal) ROI.
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Special Report: Tech Solutions That Fuel Social Engagement
Social engagement is more important to marketing than ever, and tech solutions are making that process easier. In this special report, learn how marketing teams are automating the distribution of content aimed at driving engagement, and creating custom social audiences based on existing CRM data.
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Become a B2B or PROMO Top Shop
There's still time -- apply now to join the best of the best agencies around and become a PROMO or B2B Top Shop. Learn more about the list and how you can apply.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark share a selection of files new to market. Lists featured today include Rock & Gem, National Pen Europe and Dog.com.
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| Job Opportunities |
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Marketing Manager - Professional & Specialty Solutions-1500884
BASF Corporation, Research Triangle Park, NC
Product Marketing Manager-Giro-Goggles
BRG Sports, Inc., Scotts Valley, CA
Marketing Manager - Cereal
Bayer, Research Traingle Park, NC
Digital Marketing Manager for Federal
Dell, Inc., Washington, DC
Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada
Marketing Director
Fordham Law School, New York, NY
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Big Data Marketing Hero
Is your current data-driven strategy yielding desirable results? This eBook will help you refine your vision and locate the hidden data needed to realize your marketing goals.
5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!
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