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Chief Direct Marketer May 5, 2016
Creating Effective Marketing Communications: 3 Critical Tips
Marketing communications is critical. What you say and why, where & when you say it is vital. Discover how you can track the success of all your messages and customer touchpoints.
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The CPA Equation: What Clients Don’t Always Understand
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down. But clients sometimes don't understand all the elements of cost per acquisition.
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Account Based Marketing: Where to Start
Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.
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Six Key Points in a Data Breach: How to React
Notifying customers about a data breach is hard, because it can be more art than science. Heidi Shey of Forrester shares six critical events in a data breach, and how your brand should react.
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Chief Data Marketer


13 Secrets to Driving Response: Free Webinar
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar next Thursday where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response.”
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Special Report: Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. Learn more in this special report.…
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Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selections of files new to market. Lists featured this week include August Home Publishing and ScholarshipOwl.com.
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Job Opportunities

Product Marketing Manager
Xilinx, San Jose, CA

Product Marketing Manager
Xilinx, San Jose, CA

Assistant Marketing Manager, Email and Search
American Museum Of Natural History, New York, NY

Marketing Director
GLOBE Series, Vancouver, Canada

Senior Product Marketing Manager
EMC, Hopkinton, MA

Marketing Director, Data Security Solutions - Round Rock, TX
Dell, Inc., Round Rock, TX
 
Related Content

Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.

The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.

 
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