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Chief Direct Marketer May 18, 2016
Using Marketing Dashboards to Visualize Success
Live from Gartner's Digital Marketing Conference, Gartner's Marty Kihn shares how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.
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Accelerate Your Pipeline Success with these Serious Tech Buyers
Contact John Ganis at 914.368.1024.
In-Store Pick-Up is Key to Kohl’s Omnichannel Journey
Digital is influencing omnichannel consumer behavior more and more, said Kohl's Basam Abdallah at this week's IBM Amplify conference. That makes it imperative for retail & digital to work in harmony.
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Get your messaging in front of B2B decision makers virtually anywhere across the web
PentonSmartReach.com
Is Your Agency a Top Shop? Apply Now!
Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes? The application process for the 2017 list is open now.
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Slowing the Threat of Ad Blocking: 5 Ideas
Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers. Here's 5 tips.
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Behold the B2B Mellennial
Charting the B2B Millennial path to purchase, and figuring out what really influences their buying decisions.
Chief Data Marketer

Nestlé Waters’ CMO Antonio Sciuto on MarTech Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, shares how marketing technology has transformed the marketing of the packaged goods titan's brands.
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6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
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The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them. Here's why you need a better plan for looking at content metrics.
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Digital Marketing's Third Wave: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
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Job Opportunities

Accenture Strategy - Insurance Distribution & Marketing, Manager
Accenture, El Segundo, CA

Marketing Manager, Subscription Retention - Bloomberg Media
Bloomberg, New York, NY

Marketing Manager
GAMA International, Tysons then Falls Church

Software Acceleration Product Marketing Manager
Xilinx, San Jose, CA

Software Acceleration Product Marketing Manager
Xilinx, San Jose, CA

SALES & MARKETING MANAGER & PT
ODYSSEY HEALTH CLUB, SYDNEY CBD
 
Related Content

Leveraging Buying Intent Data to Turn Visitors into Customers
Most companies convert 3%-5% of their website visitors. But what if you could identify 60%-70% of your web traffic, while at the same time understanding who is truly engaged, and who’s just window shopping? In this new webinar intent data is explained and how it can help you drive incremental volume and lift in both acquisition and reactivation programs.

Campus Agency - Top Shops Profile
If asked who they are, “Campus” pretty much says it all. Their team eats, sleeps, and breathes college marketing – endelessly searching for breakthrough ways to engage the…To learn more download the Campus Agency’s full profile!
 
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