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Chief Direct Marketer May 6, 2015
How Would Modern Mad Men Choose a  Measurement Solution?
What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?
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SPONSORED BY:
Reach buyers of some of the most popular DRTV products.
Contact Mary Ann Montalbano for more info at 201.865.5800 x2204.
Subject Line Length Doesn’t Matter: New Report
Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.
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SPONSORED BY:
Increase Your Revenue with Questex’s Diverse Portfolio
Contact: Adam Rein - 914.368.1074
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
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Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
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SPONSORED BY:
The Trust Revolution Era Has Begun!  Are You Ready?
Register for IMW/15 Today & Save $300 – Code: CFMK300
Chief Data Marketer

A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
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Don’t Let Marketing Tech Sabotage Your Success
Not all marketing-related technologies are equally important, nor are they always necessary.
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Dare to Be Different in Your Marketing Approach
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the true path to success?
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Hospital Administrators and Hartford York.
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Job Opportunities

Product Marketing Manager, Pharmaceutical Supply Chain
United Technologies Corporation, Beverly, MA

Marketing Manager
ESF Summer Camps, Bryn Mawr, PA

Marketing Manager - Cereal
Bayer, Research Traingle Park, NC

Digital Marketing Manager
Davler Media Group, New York, NY

Marketing Manager
Dr. Dennis Gross Skincare, New York, NY

Marketing Manager
Wyoming Machinery Company, Casper, WY
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Modern Marketing Essentials: Data Management Guide
Without the right data, as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. Get down with data to delight your audience and provide them with the personal experiences they deserve.

Social & The DMP: Understanding Data-Driven Social Media Marketing
This white paper serves to provide marketers with background knowledge, practical (tactical) use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix.
 
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