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May 27, 2015 |
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3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands. Discover tips for reaching these young consumers.
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| An Essential Solution for Professional Response | IDville |
| For more info contact Christine Greco | 914.368.1022 |
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And the 2015 PRO Awards Finalists are …
Join us June 16 in New York to celebrate the 2015 PRO Awards winners. And don't miss PROMONext, our day of fast-paced educational sessions with top brand speakers.
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Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage. Daimler Trucks repositioned its brand to showcase the true value of its vehicles.
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Become a Top Shop
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now for our annual listing of the best of the best marketing and promotional agencies.
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Customer Segmentation Isn’t as Important as You Think
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution. It's important, but there are other things to consider in your marketing plan.
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Consider Individualization Rather Than Personalization
A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical. Why the disconnect?
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Special Report: New Strategies in B2B Social Media
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly. Learn how top B2B brands are using social in our exclusive special report.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Yoga Journal - Teachers Plus and UpBra.
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| Job Opportunities |
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Product Marketing Manager, Pharmaceutical Supply Chain
United Technologies Corporation, Beverly, MA
Marketing Manager
Tecton Architects, pc, Hartford, CT
Marketing Manager - Cereal
Bayer, Research Traingle Park, NC
Digital Marketing Manager
Davler Media Group, New York, NY
Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada
Marketing Director
Fordham Law School, New York, NY
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The Power of Data eBook
Get to really know your customers through data. Discover how you can get a full view of every customer by identifying insights from your data. Then use those insights to deliver an individualized experience that your customers won’t forget.
Is Your Marketing Headed Down the Right “Path”?
Marketers have been on a quest to obtain a single view of the customer journey – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates. Download the free report to learn what other businesses are doing to make their marketing applications work harmoniously together.
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| The Chief Marketer Network Source Directory |
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