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Chief Direct Marketer May 13, 2015
5 Tips for Better Content Marketing Metrics
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
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SPONSORED BY:
The Source for Influential Decision-Makers
Contact: Mike Miles at 914.368.1037.
Does a Company’s Age Really Matter in Branding?
Is a company's longevity something that should be emphasized in branding? That depends on your market and target audience.
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SPONSORED BY:
Easy Rest - Highly Responsive Direct Mail Hotlines!
For more info, contact Vic D'Amico at 201.865.5800 x2116
Get Creative With Marketing Tech
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge, according to Gerry Murray of IDC’s CMO Advisory Service.
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Are you a Top Shop?
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!
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SPONSORED BY:
JAPS-OLSON COMPANY   Commercial Print & Direct Mail
www.japsolson.com  •  Debbie Roth: 952-912-1440
Chief Data Marketer

3 Ways Hybrid Email Tech Will Change Big Data Marketing
Hybrid email marketing combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
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Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind.
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In B2B Social, Vertical May Be the Right Direction
Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Celtic Croft and Midnight Velvet.
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Job Opportunities

Product Marketing Manager, Pharmaceutical Supply Chain
United Technologies Corporation, Beverly, MA

Marketing Manager
ESF Summer Camps, Bryn Mawr, PA

Marketing Manager - Cereal
Bayer, Research Traingle Park, NC

Digital Marketing Manager
Davler Media Group, New York, NY

PR and Marketing Manager
Blanton Museum of Art, Austin, TX

Marketing Manager
Wyoming Machinery Company, Casper, WY
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Technical Tips for Video Localization
Video marketing is an important component of many successful corporate digital marketing plans. Ensure videos make an impact on as many people by establishing a video translation strategy. Download this eBook to learn best practices for video translation and localization.

Grande Guide to Sales Enablement 2014
It used to take just a slidedeck and brochures to “enable” the sales team. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually.
 
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