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April 6, 2016 |
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5 Ways to Adapt to the Evolution of Marketing Automation
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt.
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What the Internet of Things Means for Today’s CMO
Just take a trip to Home Depot and you'll see how the Internet of Things is impacting our life at home. But what does it mean to marketing?
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A 3 Step Brand Architecture Checkup
Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.
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New App Helps Hartford Funds Reach Financial Advisors
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
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Using Customer Data to Improve Marketing ROI
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data. Learn how to improve your data strategy in a free webinar.
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Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business? Here's three steps to drive marketing ROI.
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Using Data to Craft Better Email Campaigns
To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.
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Digital Leads 2016 B2B Marketing Spending Growth
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
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| Job Opportunities |
Product Marketing Manager
Xilinx, San Jose, CA
Marketing Manager, Saudi Arabia & Bahrain
GE Global Growth Organization, Riyadh, Bahrain
Marketing Director
GE Oil & Gas, Shanghai, China
Product Marketing Manager
Xilinx, San Jose, CA
Product Marketing Manager
Xilinx, San Jose, CA
Product Marketing Manager
Xilinx, San Jose, CA
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.
The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.
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