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April 8, 2015 |
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New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just a few of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
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Navigating the Road to Digital Transformation
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process. In a free webinar this Thursday, learn how to harness that information to engage with your audience.
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Lessons from Harley-Davidson on Seasonal Marketing
Start your engines! Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shared case studies—and results—on how it successfully markets during peak seasons at Oracle's Modern Marketing Experience event last week in Las Vegas.
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Use Tech to Get Customer-Obsessed
Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging tech to create a completely customer-focused enterprise. We got the scoop at MarTech last week.
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Special Report: B2B Lead Gen
Content marketing is an essential part of any B2B lead gen strategy. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your company standout? Learn how to differentiate your brand in this Chief Marketer Special Report.
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Capturing the Mobile Opportunity in Live TV
Whatever your industry, those key moments like the NCAA Tournament that combine live TV and mobile provide a chance to reach target customers at a much lower cost than the premiums you'd pay for TV ads.
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Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago. Event organizer Gary Slack shares a preview of the event with Chief Marketer.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include email files from Pet Industry Professionals Magazine Subscribers and Reader's Digest.
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| Job Opportunities |
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Marketing Manager
SAK Construction, O'Fallon, MO
Marketing Manager
Winix America, East Dundee, IL
Marketing Manager, Global Transaction Services Asia Pacific
Bank of America, Hong Kong
Regional Marketing Manager II
Bank of America, Charlotte, NC
Software Product Marketing Manager
Dell, Inc, Austin, TX
Marketing Director
Endeavor Real Estate Group, Austin, TX
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| Related Content |
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Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.
The Mobile Data Management Platform
(mobile DMP)
A robust Mobile Data Management Platform can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and analytics to do more of what works.
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