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April 29, 2015 |
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B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
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Marketing Technologists Defined
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of martech specialists.
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5 Steps for Mentoring New Marketing Talent
CMOs should embrace mentoring not only to develop talented staff on their own teams but to build relationships and talent throughout their organizations. Learn how you can help guide the next generation of marketers.
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Special Report: The Art of B2B Storytelling
Your brand story can’t just convey what you think is important. To resonate, it must be speak to your customers’ needs and desires. In this Special Report, discover how to use storytelling and humor to make your B2B brand more relevant and engaging.
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Take Advantage of Billing Statements for Customer Engagement
If you're leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.
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Q&A With Progress Software CMO Melissa Puls
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
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Loyalty Programs Forecast: Sunny, But Clouds on the Horizon
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here's what you need to know.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark share a selection of files new to market. Lists featured today include Christian Reader and DiabeticNewsToday.com.
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| Job Opportunities |
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Infrastructure Services Marketing Manager - USA
Accenture, Washington, DC
Marketing Manager
ESF Summer Camps, Bryn Mawr, PA
Marketing Manager - Cereal
Bayer, Research Traingle Park, NC
Digital Marketing Manager
Davler Media Group, New York, NY
Marketing Manager
Dr. Dennis Gross Skincare, New York, NY
Marketing Manager
Wyoming Machinery Company, Casper, WY
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| Related Content |
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The Power of B2B Storytelling
Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. Storytelling can make your B2B brand more relevant and engaging.
Data Activation: Real Results From Real Marketers
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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| The Chief Marketer Network Source Directory |
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