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April 22, 2015 |
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Use Game of Thrones to Shape Your B2B Marketing Plan
Are there dragons -- fire breathing or otherwise -- flying in your marketing skyline? Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do? Here's a "Game of Thrones" battleplan.
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“Share A Coke” Experiences Drive Big Biz
The "Share a Coke" campaign is coming back with more names, more package options and an ecommerce platform. Live from the ANA BAASH event, learn how the initiative drove huge growth for the brand.
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Special Report: Imersing Customers in Event Marketing
The party doesn't have to end when consumers go home from your event—and it should begin way before they get there. In this Chief Marketer Special Report, learn how brands like Bud Light are immersing customers in event marketing experiences before, during and after live events.
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Creating a Marketing Tech Blueprint
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.
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Kraft’s Mission: 1-to-1 Marketing at Scale
For a big brand like Kraft, one-to-one marketing needs to go way beyond single servings of mac and cheese. Former CMO Deanie Elsner shared insights on big data, infrastructure and content at last week's BAASH conference in Chicago.
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Why Brand Marketers Need to Truly Connect With Consumers
For brand marketers, CRM needs to go way beyond the generic email newsletter. Learn the pitfalls brands must avoid when trying to build meaningful relationships.
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IBM Report: Brands Must Get to Know Consumers Better
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Coins of America and the Wealthy Doctor Newsletter.
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| Job Opportunities |
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Marketing Manager
Cascade Community Credit Union, Roseburg, OR
Marketing Manager-Research/Science Content
City of Hope, Duarte, CA
St. Louis Marketing Manager
SSM Health, St. Louis, MO
Modernization Marketing Manager
United Technologies Corporation (UTC), Palm Beach Gardens, FL
Product Marketing Manager
United TEchnologies Corporation (UTC), Pittsford, NY
Global Marketing Manager-Pest Control-1500068
BASF Corporation, Research Triangle Pa, NC
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| Related Content |
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Getting the Most Out of Database Tech
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams.
Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.
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