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Chief Direct Marketer April 15, 2015
Social Drives Millennials to Ford Dealerships
Automated content marketing is helping FordDirect engage Millennials in the market for new cars. The inhouse agency for Ford shares how it is helping dealers connect with young car buyers early in the decision making process.
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Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events. How are you gauging your experential ROI?
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SPONSORED BY:
Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.
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The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Hear what the experts say about both sides of the game.
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Chief Data Marketer


How Big Data and Marketing Analytics Can Help Sales
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. Done right, analytics can help marketing build a better relationship with sales—and customers.
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The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels. Discover how to determine which data is the most vital for your organization.
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Special Report: CRM Tech Trends: Improving Retention & ROI
CRM tech solutions are the hub around which smart marketers are creating more personalized and relevant messaging and campaigns. In this Chief Marketer special report, learn how CRM platforms can help you leverage data for more relevant customer engagement and better marketing ROI. More… 


Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Wildwood Press Dog Masterfile and the Daily Bellwether.
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Job Opportunities

Demand Generation Marketing Manager
Absolute Software, Vancouver BC, Canada

Marketing Manager
Cascade Community Credit Union, Roseburg, OR

Director of Creative Services (Communications Marketing Director)
Queensborough Community College,
New York, NY

St. Louis Marketing Manager
SSM Health, St, Louis, MO

Marketing Manager
Greater Dayton Regional Transit Authority, Dayton, OH

Global Marketing Manager - Pest Control-1500068
BASF Corporation, Ressearch Triangle, PA

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