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March 9, 2016 |
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How a Brand Can Recover From Inauthenticity
Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?
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The Art of B2B Creative: Special Report
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.
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Choosing the Right Partner for Brand Events
Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?
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The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates. Here's how to succeed.
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Solving the Customer Data Puzzle
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools. How can you get it to fit together to create the complete picture?
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Making the Most of Anonymous & Known Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar today at 2 pm ET.
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Q&A: The Roadblocks to B2B Conversion
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Nueske's and Peaceful Valley Farm & Garden Supplies.
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| Job Opportunities |
Meeting and Marketing Manager
U.S. Pharmacopeial Convention, Rockville, MD
Direct Marketing Manager
Muscular Dystrophy Association, Chicago, IL
Marketing Director
CBRE, Washington, DC
Product Lifecycle Services Integrated Marketing Manager - Detroit
Accenture, Detroit, MI
Product Marketing Manager Enterprise Software
280 Group Client, San Francisco, CA
Services Marketing Manager
GE Oil & Gas, Florence/London, United Kingdom
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.
Marketing Arm - Frito-Lay Case Study
“Do Us a Flavor” was one of the most successful programs in Frito-Lay history. The synergies between celebrities, events and our bet on social media as the main driver resulted… To learn more download the full Frito-Lay case study!
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| The Chief Marketer Network Source Directory |
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