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Chief Direct Marketer March 4, 2015
Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated. Should you create an app for your brand, or make your web presense more mobile-friendly?
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The Changing Face of User Generated Content
Some of the most engaging content online today is being created by consumers, not brands. Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC.
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Healthy is the New Green: The Rise of Healthy Brands
Can you improve your marketing strategy by encouraging your customers to take better care of themselves? Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
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Avoiding Webinar Pitfalls
Join ON24 today at 1 pm EST in a free Chief Marketer Network webinar to learn the 10 most common webinar mistakes, and how you can avoid them. More… 

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Chief Data Marketer

Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows? Discover how you can get more out of all that anonymous big data you're collecting daily.
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Special Report: B2B Conversion Optimization
Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there?  Learn how you can optimize your online presence to encourage conversion in this Chief Marketer Special Report
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Improve Direct Mail Response with Personalized URLs
Personalized URLs can help marketers connect the online-offline experience. Montclair Kimberly Academy used PURLs to reach alumni for a recent fundraising campaign.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. List featured today include Boston Home and Edmund Optics.
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Job Opportunities

Global Business Segment Marketing Manager for Enterprise Solutions
Dell, Inc., Round Rock, TX

Digital Marketing Manager for Federal
Dell, Inc., Washington, DC

Principal Marketing Manager - Backup & Recovery
EMC, Hopkinton, MA

Sales and Marketing Manager
DMEC

Product Marketing Manager
Cryptzone North America, Inc., Waltham, MA

Communications and Marketing Manager
Riverfront Recapture, Inc., Hartford, CT

Related Content

Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered.

Getting the Most Out of Database Tech
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams.

 
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