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March 25, 2015 |
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Keys To Building Successful Marketing Teams
When it comes to pulling together successful marketing teams, two of the most important ingredients are finding the right talent and using data intelligently.
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2015 NCAA Tournament Round-Up
As the country's best college hoops teams battle to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games. Read Chief Marketer's breakdown of the marketing campaign action.
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Marketing Ops Tech Tips
Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use and integrate with other systems in their organizations , according to recent data from Gleanster Research.
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Does Your Brand Have Soul?
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?
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Leveraging Customer Lifetime Value to Improve Marketing ROI
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
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Special Report: Marketing Automation Trend Watch
Are you making the most of your marketing automation investments? In this Chief Marketer Special Report, discover how B2B and B2C marketers can leverage marketing automation to target qualified leads and connect with prospects and existing customers.
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How Job Churn is Hurting Marketing Data
Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include J&P Cycles PIP and and NY NOW.
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| Job Opportunities |
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Marketing Manager Real Estate
Ballard Spahr LLP, Philadelphia, PA
Marketing Director - Skilled Nursing Facility
LeaderStat, Brentwood, TN
Business Development & Marketing Manager
Robinson & Cole LLP, Stamford, CT
Communications and Marketing Manager
Milwaukee Art Museum, Milwaukee, WI
Partnership PR & Marketing Director
National 4-H Council, Chevy Chase, MD
Marketing Manager
Capital Advisors Group, Inc., Newton, MA
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Social & The DMP: Understanding Data-Driven Social Media Marketing
This white paper serves to provide marketers with background knowledge, practical (tactical) use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix.
5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!
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