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Chief Direct Marketer March 18, 2015
New Content Delivery Structure Improves IHG Customer Experiences
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
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Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps shared their strategies for creating engaging social content across multiple channels. 
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How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there's a new crisis almost every day, brands are fighting to protect the integrity of their brand. Are you ready for a social hack or security breach?
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What's Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has led to less oversight into who exactly is seeing what. Although over half of marketers use programmatic, 40% admit they fully don't understand it.
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Chief Data Marketer

Keys to Predictive Scoring Success
The marketing team at B2B cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
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Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist. Learn more in a Chief Marketer webinar today.
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Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
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Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include American Iron Magazine and MADRE.
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Job Opportunities

Global Business Segment Marketing Manager for Enterprise Solutions
Dell, Inc., Round Rock, TX

Digital Marketing Manager for Federal
Dell, Inc., Washington, DC

Principal Marketing Manager - Backup & Recovery
EMC, Hopkinton, MA

Sales and Marketing Manager
DMEC

Product Marketing Manager
Cryptzone North America, Inc., Waltham, MA

Communications and Marketing Manager
Riverfront Recapture, Inc., Hartford, CT

Related Content

Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered.

Getting the Most Out of Database Tech
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams.

 
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