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Chief Direct Marketer February 18, 2015
3 Reasons Your Employees Should Be Thought Leaders
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects. Encouraging your employees to be thought leaders can boost your brand and your bottom line.
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Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
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Storytelling Critical to Viral Video Share
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors for encouraging sharing.
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Fareportal's In-House Marketing Tech
Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
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Chief Data Marketer

Don’t Spoil Secrets with Retargeting: 5 Tips
These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. 
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Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 top ideas for using sweeps in your campaigns.
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Secrets to a Better Sales Team
You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.
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The Challenges of Legal Lead Gen
Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.
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Job Opportunities

Brand & Calendar Marketing Manager II
Tractor Supply Company, Brentwood, TN

Assistant Marketing Manager - Digital, Email, SMS, Push
HSN, Saint Petersburg, FL

Marketing Director, Dell Blue
Dell, Inc., Round Rock, TX

Data Protection Product Marketing Manager
Dell, Inc., Austin, TX

North American Marketing Manager - Refinish, Southfield, MI-1403830
BASF Corporation, Southfield, MI

Marketing Manager
Lumicor, Renton, WA

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The Modern Marketer’s Guide To E-Mail Deliverability
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder in today’s complex technical landscape. Make sure your team has the know-how needed to get your best messages into inboxes—and to protect your sender reputation.

 
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