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Chief Direct Marketer February 11, 2015
Tag Management: What’s Next and Why it Matters
Tracking tags connect actions by users on your website with your media delivery or analytics system and can deliver numerous benefits to marketers. Read how tag management can improve your website's effectiveness.
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Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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DQ’s Marketing to "Fans," Not "Customers," Pays Off
As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.
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Connecting With Millennials Requires a New Approach
Engaging with millennials requires both B2B and B2C marketers to be available and authentic in all channels. Discover how you can connect with the next generation of professionals.
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Chief Data Marketer

Special Report: Getting the Most Out Of Database Tech
Database tech solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. In this special report, discover how to get the most out of big data for marketing purposes.
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Know Your Customer Everywhere in the Funnel
It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs. Learn more from LeadsCon Las Vegas presenter JT Benton.
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7 Best Practices for Creating App Marketing Campaigns
Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include WinterSilks and LogoMix.
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Job Opportunities

Brand & Calendar Marketing Manager II
Tractor Supply Company, Brentwood, TN

Assistant Marketing Manager - Digital, Email, SMS, Push
HSN, Saint Petersburg, FL

Digital Marketing Manager
Iluminage Beauty, New York, NY

Physician Relations Marketing Director
City of Hope, Duarte, CA

North American Marketing Manager - Refinish, Southfield, MI-1403830
BASF Corporation, Southfield, MI

Marketing Manager
Lumicor, Renton, WA

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