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Chief Direct Marketer February 10, 2016
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips showcasing how Glad and Delta Airlines drove sponsorship revenue.
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Breaking Through The Noise: 3 Steps for Better Content  
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value. Here's how to make that happen.
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Patrón Tequila, Dominant, Yet Fights Authenticity Challenge
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
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3 Reasons Why YOU Should Enter the 2016 PRO Awards
The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three.
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Chief Data Marketer

Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
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Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar today at 2 pm EST.
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B2B Path to Conversion: Special Report 
It’s great to generate a high volume of quality B2B leads. But it doesn’t mean much if those leads don’t convert. Discover how to engage with prospects with the right messaging at every point in the funnel in this special report.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Corporate Counsel Magazine and Cricket Media Gift Buyers.
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Job Opportunities

Online Marketing Director-Dell Financial Services
Dell, Inc., Atin, TX

Wholesale Marketing Manager
A. O. Smith, Ashland City, TN

E-Commerce Marketing Manager
Bond No. 9 New York, New York, NY

Affiliate Marketing Manager - Round Rock, TX
Dell, Inc., Round Rock, TX

Affiliate Marketing Manager; Outdoor Sportsman Group - Networks
Sportsman Channel, Centennial, CO

Assistant Marketing Manager
Vincent Longo Cosmetics, new york, NY
 
Related Content

7 Lessons from Visionary Context Marketers
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that hits the mark requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.

The Modern Marketer’s Guide to Connected Customer Journeys
Organizations are striving to deliver consistent experiences but very few feel they are there yet. A mere 8% of respondents say that all their data and marketing systems were integrated. Only 40% of marketers were able to track the customer journey across channels.

 
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