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Chief Direct Marketer December 9, 2015
Run a Marketing Team like LeBron James Plays Basketball
Is your marketing team ready to win? As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.
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Holiday Marketing: It's Not All About Tradition
What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply this holiday season.
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The Best Risk Most Marketers Will Never Take
Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make. Is your brand ready to take a chance?
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Why Online Video Autoplay is Killing Viewability
Video can be a great way to tell your brand story. But mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.
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Chief Data Marketer

Using Data to Create B2B Brand Advocates
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before. Here's how data can help B2B marketers improve loyalty.
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5 Step Marketing Data Fitness Checklist
Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not. Here's a five step checklist to get you on the right path.
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Driving ROI With Smarter Social Creative and Targeting
Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar this Thursday.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Bedford Fair PIP and Relevante Business Professionals.
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Job Opportunities

Product Marketing Manager - Consulting Services
Dell, Inc., Atin, TX

Marketing Director
Dell, Inc., Round Rock, TX

Marketing Director
Dell, Inc., Round Rock, TX

Online Marketing Director-Dell Financial Services
Dell, Inc., Atin, TX

Product Marketing Director
Signal, Chicago, IL

Marketing Manager
Winter, Wyman, Waltham, MA
 
Related Content

7 Lessons from Visionary Context Marketers
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that hits the mark requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.

Why Website Personalization Matters
The value of personalization with targeted content and offers that appeal to their implicit or explicit needs. More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.

 
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