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Chief Marketer Direct
December 10, 2014

 


Four Critical Success Factors for Omnichannel Marketing
True omnichannel marketing requires thinking differently about people, processes and technology. Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy. More...
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SEO Upgrades Help DickiesStore
DickiesStore has seen big results since focusing on improving its SEO tactics. Learn how the site took its content beyond product information to make it more relevant to consumers.  More...
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Holiday Catalog Watch Week 4: Reruns and Retailers
So, how's your holiday shopping coming? On the Big Fat Marketing Blog, we continue our holiday catalog watch with a peek at offerings from  Victoria's Secret, Popcorn Factory, Journeys and more. More...

Voice of the Customer
Today, listening to your customer—and tailoring your marketing based on what they are saying—is more important than ever. In this special report, discover how to improve your social listening strategy, why word of mouth is so important, the power of reviews for retailers like eBags and more. More...
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Chief Data Marketer

Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists. Learn how you can improve your social measurement strategy.  More...

Bing Driving High-Quality Traffic
According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing. More...

The 2015 Promo Top Shops Are Here! 
 Looking for a great agency to partner with in 2015? Download our 2015 Top Shops list and learn about the best of the best in promotional marketing agencies.  More...

Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Wakeboarding and JunoActive. More...

 

 
Job Opportunities

Online Marketing Manager
Amsoil Inc, Al Amatuzio, Superior, WI

Public Relations/Marketing Mananger
Adventist HealthCare Shady Grove Medical Center, Rockville, MD

Associate Marketing Director
Beiersdorf, Wilton, CT

Sales/Marketing Director
Aegis Living, WA

Online Advertising & Marketing Manager
American Psychiatric Publishing, Arlington, VA

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B2B Big Data
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Retargeting Tricks & Trends
In this Tip Sheet discover ideas for more controlled and effective B2B retargeting, the impact of retargeting on Facebook for desktop and mobile, ways to make your personalized digital advertising feel welcome and not creepy and more./span>

 
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