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Chief Direct Marketer December 23, 2015
Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good marriage is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops for relationship advice.
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6 Steps for Linking Campaign Performance & Revenue: Your 2016 Blueprint

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Register now for a 6-step blueprint for developing a high-performance marketing plan and how to tie that performance to higher ROI and increased revenue.
Engaging Millennials With Experiential Marketing: 4 Tips
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
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Smarter Ways to Drive ROI with Facebook and Instagram Ads

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Discover how to optimize content for greater RoAS and CTRs
Multicultural Mindset: Special Report 
Discover how brands are creating strategies to connect with ethnically diverse Millennial audiences in this exclusive Chief Marketer special report. 
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Think Before You Leap Into Paid Video Search
Does paid video search make sense for your marketing organization? Here's what to consider before investing.
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Harnessing Closed-Loop Marketing in 3 Easy Steps
Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps.
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Special Report: 2016 B2B MarTech Trends
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Uncover where your company should be investing marketing technology dollars to get the best ROI in this special report.
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Marketers Everywhere: Ad Blocking Isn’t Scary
Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried. Here's why you shouldn't be afraid.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Babybug and Chadwicks of Boston.
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Job Opportunities

Marketing Manager
Chimento Corporation, Miami Beach, FL

Territory Marketing Manager
Devils Backbone Brewing Company, VA

Marketing Manager
InfoSys, NA

Principal - Marketing Manager
InfoSys, NA

Marketing Director
Dell, Inc., Round Rock, TX

Device Marketing Director - Austin, TX
Dell, Inc., Atin, TX
 
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Commerce, It’s Always Personal: How Context-Driven Content Fuels Sales Growth
Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.
 
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