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Chief Marketer Direct
 December 17, 2014

 

How Flo is Helping Progressive Win the “Insurance Arms Race”
She's perky, she's here to help you find a deal and she rocks the red lipstick. Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of their now-iconic commercial pitchwoman Flo, and the concept of creating “situational content." More...
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Top 5 Tips: Direct Mail Checklist for 2015
Are you thinking all-digital in the new year? Don't count snail mail out just yet. Grant Johnson shares five ways direct mail can be an effective part of your multichannel strategy in 2015. More...
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Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement? Mark Ghermezian of Appboy offers ideas to reach consumers on the go.  More...

2015 Social Trends to Watch
What's ahead for social media marketing in 2015? Look for increased personalization, more metrics and bigger spends. More...
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Chief Data Marketer

Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope! More...

Is Your Refrigerator About to Email You? 2015 Marketing Predictions
2015 marketing predictions come in all shapes and sizes. Here's a few insights to chew on from email marketing vendor Emma. More...

Holiday Catalog Watch Week 5: That’s All Folks
On the Big Fat Marketing Blog, our catalog countdown concludes with Wolferman's, J. Jill and more—which books influenced your holiday shopping in 2014? More...

Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Talbots and Make-a-Wish. More...

 

 
Job Opportunities

Private Label Credit Marketing Manager
Orchard Brands, Beverly, MA

National Sales & Marketing Mananger
Ketchie, Inc., Concord, NC

Marketing Manager
NuWorld Corporation, Carteret, NJ

Marketing Manager, Fragrance
Christian Dior Perfumes, New York, NY

Search Engine Marketing Manager - HauteLook
Nordstrom, Los Angeles, CA

Marketing Manager
Nordstrom, Seattle, WA
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The Future of Omnichannel Personalization
Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.
 
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