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Chief Direct Marketer December 16, 2015
Agency Special Report: The Only Constant is Change
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but thrive, you need to move with the times. Chief Marketer sat down with several of our B2B and PROMO Top Shop agencies to find out what the big challenges—and opportunies—will be in 2016.
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SPONSORED BY:
Unparalleled B2B Intelligence & Multichannel Marketing Solutions
For more info contact: Danielle Zaborski
Santa’s Grab Bag: Our Holiday Marketing Round-Up
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage and discover how to reach DIY maker crafters and hobbyists; tips for using data to improve holiday engagement; Corona's seasonal spirit; ecommerce trends and more..
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SPONSORED BY:
6 Steps for Linking Campaign Performance & Revenue: Your 2016 Blueprint
Free Webinar December 16, 2015 | 2:00 p.m. ET Register now for a 6-step blueprint for developing a high-performance marketing plan and how to tie that performance to higher ROI and increased revenue.
3 Tips for Brand Storytelling
Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.
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Internal Conflicts Slow Multicultural Marketing
The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Ideas for Linking Campaign Performance and Revenue
Join us for a free webinar today to discover a six step plan for boosting your campaign performance in 2016.
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Big Data: The Secret Weapon Behind Loyalty Programs
The true driver behind a successful loyalty program is big data—the detailed information captured on consumers via an array of interactions across channels.
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Is Your Company Missing Out on 95% of its Customer Data?
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.
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Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Mercy for Animals and Nederlander Organization Broadway & Event Buyers.
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Job Opportunities

Channel Marketing Manager
TiVo, King of Prussia

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Absolute, King of Prussia

Partner Marketing Manager
Absolute, King of Prussia

Content Marketing Manager
Visier Solutions, King of Prussia
 
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