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Chief Direct Marketer December 14, 2016
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
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SPONSORED BY:
Connecting marketers + agencies to the new frontier in advertising
Contact: Chris Blohm at 914-368-1031
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the top 10 digital marketing trends you need to know now to be ready for a happy 2017.
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SPONSORED BY:
Optimizing Marketing Data
Marketers have a lot of data. But having a lot of data and making the most of that data are two entirely different things.
The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
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Communicating With Millennials: Why Messaging Apps Matter
Millennials are increasingly using popular messaging apps such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with peers but brands, according to research from Yahoo's Flurry Insights.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Modern Marketing Health Check: Mastering Martech—4 Things to Consider
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
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Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
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Creating Webinars That Wow Attendees
Learn 5 secrets to engage and excite webinar attendees.
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PowerPoint Still A Dominant Data Delivery Method: Report
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
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