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November 2, 2016 |
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Website Performance Anxiety—How Does Your User Experience Stack Up?
The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.
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Getting Marketing Data In Sync, in Real-Time
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
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Putting B2B Content Marketing into Context
Creating connective pathways and creating context can help amplify the power of your B2B content marketing strategies, says Ardath Albee.
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Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
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Rebrand or Brand Adaptation? What's the difference?
What's the difference between a rebrand and a brand adaptation? It's important to know the distinction.
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Mobile Advertising 101: Ad Types, Performance, Measurement
Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
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Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Make Your Marketing Team a Revenue Center: 3 Tips
Over 50% of C-suite executives in a recent study didn’t think that the company’s marketing expenditure was even significantly driving top-line revenue, never mind bottom-line profits.
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Virginia Union University Mass Communications Department, Richmond, VA
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School of Cinematic Arts, Chicago, IL
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Wiley, Oxford, United Kingdom
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City of Largo, Largo, FL
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Improve Sales and Marketing Collaboration with ABM
Join Chief Marketer and Marketo on Nov. 10 at 2PM ET to learn how leveraging the latest ABM technologies marketers can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with customers and prospects.
Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.
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