Content Marketing Manager
MSCI, New York, NY

North American Marketing Manager - Accenture Operations
Accenture, New York, NY

Marketing Manager
Accenture, San Jose, CA

Field Marketing Manager
Dell, Inc., Round Rock, TX

Marketing Manager
Slone Partners, Philadelphia, PA

Online Marketing Director -
​Dell Financial Services
Dell, Inc., Atin, TX

From Fickle to Faithful
Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement. These updates keep loyalty members both faithful and active and out of the grips of competitors. Even more importantly, it’s all in line with what loyalty program members say they want from the programs.

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age.