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Chief Direct Marketer November 30, 2016
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Build Stronger Relationships with Programmatic Advertising
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
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What Audio Watermarks Means for Marketers
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some interesting opportunities for marketers.
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9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
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Chief Data Marketer

Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
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3 Critical Steps to Identifying the Best ABM Target Accounts
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.
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Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.
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The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
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Job Opportunities

Assignment & Digital Editor
WBNS 10TV, Columbus, OH

Campaign Specialist
NBCUniversal, Los Angeles, CA

Artistic Director
Los Angeles Children's Chorus, Pasadena, CA

Account Coordinator
Univision Atlanta, Atlanta, GA

Senior Software Engineer
Hughes, American Fork, UT

Marketing Manager
Accenture, New York, NY
 
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Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.

 
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