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Chief Marketer Direct
 December 17, 2014

Reviews Help Friskies SEO Performance
Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result. More...
SPONSORED BY:
Old Spaghetti Factory Gets Local With Social
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions. More...
SPONSORED BY:
Holiday Catalog Watch Week 2: Lots of Kids and Candy
Godiva, Swiss Colony, Barbie and Fisher-Price are among the mailbox highlights of this week's catalog watch. More...

Creating and Curating Engaging Content
Leveraged properly, creative content can level the online playing field for marekters of all sizes. More...
SPONSORED BY:
Chief Data Marketer

Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels. More...

What Data Modeling Approach Is Best For You?
There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model. More...

Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015. More...

Chief Marketer Listline Nov. 24
Lists featured this week include American Mint and Carousel Checks. More...


Job Opportunities

Private Label Credit Marketing Manager
Orchard Brands, Beverly, MA

National Sales & Marketing Mananger
Ketchie, Inc., Concord, NC

Marketing Manager
NuWorld Corporation, Carteret, NJ

Marketing Manager, Fragrance
Christian Dior Perfumes, New York, NY

Search Engine Marketing Manager - HauteLook
Nordstrom, Los Angeles, CA

Marketing Manager
Nordstrom, Seattle, WA
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The Future of Omnichannel Personalization
Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.

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