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Chief Direct Marketer November 25, 2015
5 Data-Driven Ways to Optimize Holiday Marketing
Sure, your holiday marketing plan was finalized months ago. But there are still small adjustments e-tailers can make that can have a big impact before Santa makes his arrival. Here's 5 ways to make your holiday marketing more merry.
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Presenting the 2015 IM+T Winners! 
Congratulations to the winners of this year's Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners who have embraced marketing tech solutions. Read more about the winning campaigns. 
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8 Key Marketing Trends for 2016
Want to improve your marketing initiatives in the new year? Here's eight hot trends to improve your brand positioning and ROI in 2016.
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Five Ways to Grow Your Video Marketing Program
How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.
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Chief Data Marketer

Getting Mobile App Users to Turn on Location Services: 3 Tips
How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.
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Three Ways Retailers Drive Consumers In Store
Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.
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Announcing The 2016 Top Shops 
Sure, you've got lots of data. But are you really making it work for your brand? If you're looking for an agency partner to help you make the most of your customer information, check out the 2016 Top Shops, Chief Marketer's exclusive listing of the industry's best B2B and promotional marketing agencies.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Sturbridge Yankee Workshop PIP and Labwrench Business Email.
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Job Opportunities

Global Marketing Director, Rx to OTC Switch
GSK (GlaxoSmithKline, Parsippany, NJ

Global Marketing Director, Pain Management
GSK (GlaxoSmithKline, Parsippany, NJ

Partnership Marketing Manager
Omaha Steaks, Omaha, NE

Marketing Manager
Xilinx, San Jose, CA

Content Marketing Manager
JustEnough Software

Marketing Manager
Beauticontrol, Dallas, TX

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