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December 05, 2016 |
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Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
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| Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco |
| Contact MeritDirect: Mike Soltis at 914.368.1025. |
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3 Tips to Get Those Black Friday & Cyber Monday Emails Open
To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.
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| Improve Sales and Marketing Collaboration with ABM |
| In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and target accounts that matter in more personalized ways. |
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ANA Lists Potential Legislative Issues in Trump Administration
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.
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3 Steps to Engage Mobile App Users
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
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The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
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5 Ways to Maintain Brand Integrity with Distributed Marketing
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
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3 Reasons Targeted Data is Critical to ABM
Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.
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How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
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The increased focus on influencer engagement by communication is a testament to the power and value of thought leaders. In the guide receive practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy.
Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.
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