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Chief Direct Marketer November 11, 2015
Multicultural Marketing Lessons from Allstate
At the ANA's Multicultural Marketing Conference this week, Allstate Insurance's Georgina Flores shared how the brand is using a social-first strategy to connect with the LGBT, Hispanic and Asian/Indian communities.
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SPECIAL OFFER! Test ANY MEREDITH titles for $65/M!
For more info, contact Vic D'Amico at 201.865.5800 x2116
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z. Here's four things marketers must understand to connect with this segment.
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Your Prime Audience for Top Executives & Affluent Consumers
Contact: John Ganis - 914.368.1024
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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How Stoli Survived the “Dump Stoli” Crisis
How wouild your brand survive in the danger zone? Maria Lisanti, director of marketing east and control, Stoli Group USA, gave attendees the lowdown on how her brand weathered a major storm.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond? Learn tips for the new year in free webinar today.
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The 2016 Top Shops are Live!
Looking for the perfect B2B or promotional agency partner? Check out the PROMO and B2B Top Shops, Chief Marketer's exclusive listing of the best of the best.
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Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin' Donuts, shares six principles that drive brand building.
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Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Pinetree Garden Seeds and SHAPE.
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