5 Steps for Assessing Marketing Tech Business Value
Navigating the sea of tech options available today isn't easy. Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing tech spending. More...
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Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago. More...
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Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com. Learn how video helped eBags' private label become the company's most popular brand. More...
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to new research from the Content Marketing Institute. More...
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Chief Data Marketer
Leveraging Marketing Automation
In this Chief Marketer Special Report, discover how companies are using marketing automation to deploy campaigns more effectively and boost thier bottom line. Learn how to target the most relevant targets and save your organization time and money. More...
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right. Read how Talbots, Rue La La and Alex and Ani are connecting with their customers. More...
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns. More...
Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Gannett Newspapers Billing Statements and the Huck PAC. More... |
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