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Chief Direct Marketer October 7, 2015
For Lego, Content Builds Retail Sales and Engagement
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Live from the DMA's &Then, learn how Lego turns new store openings into memorable experiences for brick fans of all ages.
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SPONSORED BY:
Raising Results for Catalogers, Publishers and Other Commercial Mailers!
For more information, contact Cyndi Lee at 201.865.5800 x2203.
Redesigning Business to Optimize the Customer Experience
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization. How do you restructure to meet their expectations?
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SPONSORED BY:
Reach Business Decision-Makers Who Have the Dollars to Spend
Contact Christine Greco at 914.368.1022.
Marketing EDGE Honors Pam Larrick, Quad/Graphics
Quad/Graphics and Pamela Larrick, the CEO of Javelin Marketing Group were both honored Sunday in Boston during the annual Marketing EDGE awards.
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City of Boston Becomes Data Driven By Listening to Residents
The City of Boston is transforming government to become user-centric and data-driven by doing something some might think is unusual for a municipal office—it’s listening to what residents want and putting their needs first.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Customer Data Deluge Overwhelms Brands
Danger Will Robinson! As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
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Emerging Platforms: A New Species in the Loyalty Jungle
The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: emerging platforms. How this grows and evolves over the next few years bears watching.
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Ballard Designs, Georgia Aquarium Drive Digital With Social 
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during a free webinar today at 2 pm.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Fair Indigo and The Classic Boutique.
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Job Opportunities

Communications and Marketing Manager
Case Westerm Reserve University, Cleveland, OH

Product Marketing Director
Inovalon, Inc., Bowie, MD

Marketing Director
ViaQuest, Dublin, OH

Consultant Product Marketing Manager - Hybrid Cloud Solutions
EMC, Santa Clara, CA

International Marketing Manager-Syfy
NBC Universal, New York, NY

Online Marketing Manager
Island Press, Washington, DC
Related Content

Data Activation: Real Results From Real Marketers
If you are a marketer and looking to scale your efforts in an efficient and effective manner, data has become the core of your strategy and will continue to drive your efforts for years to come.

How to Turn One Piece of Content Into 100
You’re committed to a content marketing program and you’ve been given a budget. You’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
 
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