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Chief Direct Marketer October 28, 2015
Build Branded Digital Experiences That Users Love
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
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SPONSORED BY:
Expand Your Reach and Grow Your Revenue with Farm Journal Media
Contact: Marie Briganti 914.368.1023
Wait, Wait… Peter Sagal Shares How to Tell a Joke
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.
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SPONSORED BY:
The 5 Keys to Connecting with Real People
How To Make Accurate, Lifelong Connections With Millions.
Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
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ANA Masters Round-Up 
The ANA Masters of Marketing Conference was three days jam-packed with lots of information for marketers. Didn't make it to Orlando? See what you missed. 
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

5 Tips for Smoother Marketing Tech Implementations
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.
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Why Many Buyer Personas Fail
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA. Katie Martell shares where many companies go wrong.
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5 Tips for Implementing Account Based Marketing
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.Learn what this means for B2B organizations.
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Chief Marketer Listline 
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include the Barnes & Noble PIP and the Autism Spectrum Disorder Foundation.
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Job Opportunities

Marketing Director
ViaQuest, Dublin, OH

Marketing Manager
Product Madness, San Francisco, CA
Related Content

Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer.
In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior. Read this report for actionable insight into customer-centric marketing.

The Modern Marketer’s Guide To Mobile: Orchestrating Mobile Marketing
Mobile devices are transforming how we interact with each other and the world. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world.
 
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