13 Tips for Making the Most of Google+
Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More...
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Mobile Viewers Feel Haptic Technology
You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received. Now, marketers can combine haptic and video to further immerse mobile video consumers. More...
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Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products. At ANA Masters last week in Orlando, CMO Mark Addicks revealed the company's brand champion strategy. More...
Live Customer Engagement Rock Stars
Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from. More...
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Chief Data Marketer
Tip Sheet—Retargeting Tricks & Trends
In this Tip Sheet, discover ideas for more controlled and effective B2B retargeting, the impact of retargeting on Facebook for desktop and mobile, and ways to make your personalized digital advertising feel welcome and not creepy. More...
Marketers Need a Better View of the Customer Journey: ANA
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts, according to new research from the ANA and McKinsey. More...
Using Marketing Automation Intelligently
With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they've ever had at their disposal before. But are they making the most of it? More...
Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email. More... |
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Forest City, San Bruno, CA
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Related Content
Retargeting Tricks & Trends
In this Tip Sheet discover ideas for more controlled and effective B2B retargeting, the impact of retargeting on Facebook for desktop and mobile, ways to make your personalized digital advertising feel welcome and not creepy and more.
Top 7 B2B Advertising Traps to Avoid
The B2B marketing landscape has evolved over the past few years due. Here are seven advertising pitfalls to avoid—along with some sure-fire tips on how to steer your efforts in the right direction.
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The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
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