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October 21, 2015 |
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Building Brand Advocacy Through Tech Solutions
Here are three benefits to leveraging marketing technology at an event—and ideas for ways to turn those wins into ongoing brand advocacy.
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Airbnb Disrupts the Travel Industry and Marketing Norms
Live from last week's ANA Masters conference, Airbnb CMO Jonathan Mildenhall, shares how the brand grew from 3 beds to 1 million homes in just seven years.
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PepsiCo Talks About How to be Disruptive
Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. At ANA Masters, Bradley Jakeman of PepsiCo offered ideas on the new business model.
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Calvin Klein Still Thrives on Sexy: CMO
Calvin Klein never needed to bring sexy back. It never left. CMO Melisa Goldie talks about why even in the face of controversey sexy always works for the brand.
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Why You Need to Embrace Dynamic Creative
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets. Learn how dynamic creative can improve your targeting initiatives.
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Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time. Analytics can make that happen.
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5 Ways Marketing Automation Drives Lead Generation
Here's five tips for using marketing automation to maximize your lead generation efforts.
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Jeff Charney, Progressive CMO: You Better Out-Create
At ANA Masters, Jeff Charney, CMO at Progressive Casualty Insurance talked about Flo, how to be disruptive and his seven recommendations to drive change.
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Learn how data management platforms can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.
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